A few weeks ago, I purchased the "Sparks Fly Mauve" color off the clearance shelf for only $7!!! Now, this Doll lives for a great sale and the clearance rack. Compared to the amount I've spent on other lip gloss brands, this was a HUGE savings. For $7, I can have an entire rainbow of colors. I may just have to visit Sephora again, to stock up on Christmas presents for some of my family members and friends.